Less wasted advertising spend
01Advertising
Manage advertising around meaningful enquiries—not clicks, impressions or pretty reports.
FarewellOS connects Google Ads, focused landing pages, call tracking and practical reporting so the funeral director can see which activity is creating genuine opportunities to help families.
Advertising & MeasurementAvailable now
Connected to the wider FarewellOS journey
WebsiteTrustCallsReporting
The commercial problem
Why this solution exists.
Funeral advertising can waste money quickly when locations, search terms, negative keywords, landing pages and call quality are not reviewed together.
What can be included
A specialist system, tailored to the existing position.
Scope depends on the selected package, current systems, number of locations and any migration risk.
01Campaign and keyword structure
02Negative-keyword and search-term control
03Local targeting and schedule management
04Dedicated call-focused landing pages
05Click-fraud monitoring integration
06Call and form conversion tracking
07Qualified-enquiry classification
08Cost-per-meaningful-enquiry reporting
Desired outcomes
What this work should make clearer or easier.
The exact results depend on the starting point and market; these are the practical outcomes the work is designed to support.
Clearer decisions about budgets
02Landing pages that match the search
03Reporting tied to genuine calls and enquiries
04An important boundary
Clear status and clear ownership prevent the wrong expectation.
Advertising spend is paid separately by the funeral home. The Google Ads account and business data should remain in the client’s ownership with FarewellOS holding managed access.
The sensible next step
Begin with evidence from the current position.
The review checks account ownership, conversion tracking, search terms, budget leakage and the quality of the current landing journey.
Request a private review